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Unless
the piece is going to bleed (that’s when the color goes
off the edge of the paper) try not to get too close to the edge
of the sheet. We like to have at least a 1/4 inch (3/8 is better)
border around a pamphlet, and 3/16 around the edge of a business
card. Any closer than that leads the eye off the edge of the
sheet, and away from all your trying to say. |
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Font
sizes. Sometimes you may have so much information that you need
to squeeze into a small space that you end up going tiny, tiny.
In these cases, try experimenting with fonts that are easily
readable when small, such as Helvetica. |
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Speaking
of fonts, there are so many of these wonderful elements that
one can easily get overwhelmed by the choices! Take a moment
to think about what is more important, the message you are trying
to convey, or how many fonts you can get on one sheet! Too many
fonts in your text tends to get a little crazy, while a few
well placed choices promotes unity and rhythm. |
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Spell
Check. This one’s a biggy. Everyone gets crazy busy, and
after staring at the screen trying to get that important letter
out they miss one of the most important steps. After taking
the time to work on your piece, take a minute to do spell check,
paying close attention to names and phone numbers. |
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Keep
the end result in mind. Is your piece folding after it is printed?
Do you need to apply mailing labels?
Know the end result so you can design with that in mind. |
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| Give
us a call with any finish specifications you may need, as well
as help with design software and suggestions. |
